GMAC Insurance Personal Lines
65 Years of Automobile Industry Heritage Keeps Lives Moving

Founded

1939 as Motors Insurance Company (MIC) by General Motors Acceptance Corporation (GMAC). It is now part of GMAC Insurance, a wholly owned subsidiary of GMAC. 

Overview

An integral part of GMAC Financial Services, GMAC Insurance Personal Lines is a provider of nonstandard, standard and preferred automobile insurance and homeowners insurance.  The company focuses on selling insurance products for cars, RVs, motorcycles, commercial vehicles and specialty/modified vehicles.  GMAC Insurance sells insurance through 13,000 independent agents across the U.S., directly to the public with dozens of affinity and GM partners, and through its online service at gmacinsurance.com.

Our Story

 In the early 1900s, when the motor vehicle industry was just in its infancy, dealers paid cash to stock their inventory, purchasing just a few vehicles at a time.  Subsequently, with the onset of the assembly line, manufacturers wanted dealers to buy vehicles in large quantities in order to keep factories running regularly.  To help dealers buy larger quantities, GM created General Motors Acceptance Corporation in 1919.  By 1939, the fast growing financial arm of America’s premiere auto manufacturer was not only helping dealers, they had expanded into helping consumers get on the road with financing and insurance options.  Today, GMAC Insurance Personal Lines is a thriving $1.3 billion dollar company with 2,721 employees, offering full-service insurance solutions for nearly all automotive brands and models in 47 sates, as well as homeowners insurance. 

We Keep Your Life Moving

As the country’s only insurance company to come from within the automotive industry, GMAC Insurance has a unique perspective.  To its very core, the company understands that, to Americans, a car is more than a transportation tool.  It is a tangible link to our freedom, self-expression, and most of all, the fundamental catalyst that keeps our lives moving.  With this perspective, GMAC Insurance is a company with a singular purpose: to get you back on the go when mishaps threaten to sideline your life.  From SmartDrive, an innovative partnership with Enterprise Rent-A-Car providing customers rental cars right to the roadside, to customer service representatives that make you feel like a person and not a policy number, GMAC Insurance is built from the ground up to anticipate, understand and meet its customers’ needs to keep them moving.

Today, GMAC Insurance ranks among the top insurers in the nation.  In total, 1.97 million policies are currently serviced by GMAC Insurance Personal Lines for a full spectrum of drivers, buying their insurance through a variety of channels.

Many Products and Services That Keep Drivers Moving

 GMAC Insurance offers insurance products tailored for individual drivers, RV owners, and even modified specialty vehicles.

• Consumer Vehicle Insurance – The products and services at GMAC Insurance are a distinctive experience – not merely about insurance policies.  The Company treats customers as people.  GMAC Insurance underwrites the full spectrum of American drivers – young to old and of all driving experiences and histories – with services that can better assist customers in their daily lives.  And it has been recognized for some of the most innovative and supportive services, including its nationwide towing service, 24/7 claims service, and a partnership with Enterprise Rent-A-Car that provides a totally seamless premium rental service, called SmartDrive.
• Affinity Groups – GMAC Insurance partners with many affinity groups and associations to customize their policies and better serve their membership. Among those groups whose automotive insurance needs are provided by GMAC Insurance are the International Brotherhood of Teamsters, The Good Sam Club, The American Institute of Certified Public Accountants, the National Rural Leader Carriers Association and Moose Clubs.
• RVs – In perhaps the ultimate expression of handling special needs for groups, GMAC Insurance is America’s #1 RV insurance specialist.  While most insurance companies treat RVs as a big car, GMAC Insurance’s RV policies are specific to these unique vehicles, offering many of the industry’s most favorable, secure coverages and protection plans in the industry.
• Specialty/Modified Vehicles – GMAC Insurance offers products to complicated, hard-to-peg areas of the market that are simply deemed too difficult for other insurance companies to underwrite.  One example of this is specialty-modified vehicles.  GMAC Insurance remains one of only a handful of companies willing to underwrite rural US postal delivery vehicles, which are often modified trucks or cars used by people serving as contract letter carriers in remote areas.
• Homeowners Insurance – GMAC Insurance offers one of the most comprehensive homeowner insurance coverage plans, including medical payments coverage of up to $1000 for anyone injured on a customer’s property, personal liability protection up to $100,000 per accident, and temporary living assistance when the home is declared uninhabitable. Also, as part of its homeowners policy, GMAC Insurance also offers personal umbrella coverage.

Key Numbers

2005 Sales $1.358 billion

2005 Employees   2,576

Key People

President and CEO – Gary Kusumi

Chief Financial Officer – Bernie Buselmeier

Major Corporate Locations

St. Louis, Missouri
Winston-Salem, North Carolina
Atlanta, Georgia

Media Contact

Anne Houseman 
CerconeBrownCurtis 
617-248-0680 X12